Behavioural data is the holy grail of data. It gives companies deep granular insight into how customers and prospects interact with products and services. These insights can be leveraged in powerful ways to make businesses grow faster.
Here are just a few ways in which behavioural data can power competitive advantages:
Product analytics, personalisation, custom marketing attribution, content analytics, churn reduction, A/B testing, machine learning, dynamic pricing and recommendation engines.
Building and running a behavioural data platform for complex applications like marketplaces are not simple tasks though. Collecting and processing data from multiple sources across platforms and devices and then redeploying it in suitable format to different teams via their chosen applications are beyond most startups.
Snowplow’s robust, flexible data delivery platform is a game changer that enables any company, including early-stage startups, to collect, process and distribute behavioural data at scale. It runs in a cloud environment like AWS, giving companies full ownership and control of data and the flexibility to define their own data structures, data modelling logic and data pipeline configuration.
Some of the great benefits of using Snowplow:
Snowplow was recognised in Gartner’s Cool Vendors 2020 Report as a ‘Cool Vendor in Marketing and Data Analytics’. Since its first release in 2012, there’s been steep growth in the adoption of Snowplow among the world’s top 100,000 sites:
CobbleWeb has developed powerful data pipelines with Snowplow. For instance, our client, Affordable Art Fair, a global marketplace for art, wanted better behavioural data for their marketing campaigns:
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