The right technologies make a world of difference, and open source platforms make the best marketplaces. This tech with our clients’ needs tends to lead to the best possible future.



Building a back-end for your marketplace can be a challenge, and the complexity of all the moving parts can make the project even more daunting. This is why frameworks are so crucial; it allows programmers to focus on the details that will allow your marketplace to stand out without having to worry about the elements that will make your marketplace work. Symfony is a PHP framework that allows coders to achieve these ends.

One of the most important elements of Symfony is its large community of coders that use the framework. Coders are never alone as there is always someone within the community that has run into similar issues and is willing to help. The framework is incredibly flexible to code with, which is crucial since the needs of buyers and sellers are always changing and require a prompt response. The best practices of coding are built into the framework, which allows coders to work easier, faster and better than with other frameworks. It is incredibly practical, allowing for coders to take and deploy their sites quickly and easily. This is a crucial advantage for anyone who uses agile development in a lean startup framework, as it allows you to test multiple versions of the site to find the one that works the best for your clients.

With popular websites such as DailyMotion and Spotify using Symfony, you know that it can meet the scaling challenges of any marketplace. You can’t afford to not use this framework; you need to work with us to capitalise on this advantage.



The back-end is where you ensure trust in your marketplace, but your front-end is where you generate love for your marketplace. The importance in getting the front-end right cannot be overstated – without it, your buyers will not engage with your sellers and your marketplace will fail.

Similar to Symfony, AngularJS allows developers to focus on the things that will make your marketplace stand out without sacrificing the things that will make your website work. Developed and maintained by Google, Angular has an immense community of developers that help each other overcome the random developing roadblocks that are bound to pop up in any project. The user interface in AngularJS uses HTML as opposed to JavaScript. HTML is an easier language to use as it is more intuitive and less convoluted which translates into a superior coding experience. Angular also uses filters which allows you to quickly change how the marketplace appears to your users without having to do extensive recoding of the site. This allows for the faster iteration that Agile Development demands. The overall result of these features is that developers have to write less code which leads to faster development.

In addition to Google, Netflix and YouTube also use AngularJS for their website – it is quickly becoming a standard. Don’t fall behind your competition; work with us to deploy Angular on your marketplace.



We have discussed how every technology is not right for every marketplace, and ElasticSearch is an example of that. ElasticSearch is not for every marketplace. Small marketplaces, early in their development don’t need it. However, you want to get to a point where you need ElasticSearch because this database is the go-to choice for where you have a huge volume of data that needs to be searched quickly. A huge volume of data means that you have a lot of vendors who are selling a lot of products, and high-speed means that you have a lot of customers who want to make a sale fast. Needing ElasticSearch is a sign that things are going well for your business.

ElasticSearch is a NOSQL, distributed full-text database that makes search fast. It is especially powerful when it comes to word search; this is the technology that makes autocomplete and instant search possible. While it is not a database that is used for early stage marketplaces, it is relatively easy to add once the platform demands it. ElasticSearch is incredibly easy to scale, so as the popularity of your platform grows it will be able to keep up with the demand as well as the supply being offered. The community behind ElasticSearch is large and incredibly helpful in dealing with any problems that might pop up. The availability of ElasticSearch, even if you don’t use it immediately, can be crucial if deployed correctly.



Once you have built the back-end to control your inventory and a front-end to show it off, you still need to provide a method for seller to provide in-depth description about what the buyer can purchase. A picture might be worth a thousand words, but a few sentences never goes amiss. To provide those sentences, we utilise WordPress – the most popular content management system in the world.

You might know WordPress as the preeminent blogging platform in the world, which is not something you would associate with a marketplace. But the same characteristics that make it an exceptional platform for blogging can provide crucial advantages for a marketplace. For example, WordPress is incredibly good at making copy SEO friendly. By creating search engine optimised product descriptions, it will be easier for your vendors to generate leads from Google and Bing. WordPress’s popularity means there is a massive community supporting it, which means there are over 50,000 plugins that will allow your vendors to provide immersive, engaging product descriptions. The result is a powerful tool for your vendors, increasing their revenues and ultimately yours.

While the buyers and sellers might see a seamless platform, we utilise both Symfony and WordPress to create an unbeatable marketplace website. Press your advantage with your marketplace with WordPress.



Building a great platform is crucial as it where most of your customer engagement takes place. Most of it. At some point, the buyers and sellers leave the platform and it is up to you to find a way to notify them about important development. Completed transactions, permission requests, notification of a new account created in their name, all of these events require contacting the participants off site. The obvious, easiest way to do this is with email, but you don’t want to have someone on staff that just prepares and sends out scores of emails; you need to automate the process. At the same time, the email can’t read like it was generated by a computer; there needs to be a personal touch. This is where Mandrill comes in.

Mandrill allows you to send personalised emails to a variety of different stakeholders automatically. Mandrills specifically focuses on transactional emails such as receipts and new account notifications. With a 99.99% API uptime, Mandrill doesn’t fail and ensures that your clients will get the documentation they need when they need it. Working with Mailchimp to structure templates around these different type of events, you can be assured that the documents you send will stand out. For the sellers, it is a seamless experience the blends perfectly with the platform’s back-end. In short, Mandrill helps you drill down to the important elements of the transaction, transcribe it, and send it to all of the necessary parties.



Businesses need to notify their clients via email after a transaction takes place out of common courtesy, but that is not the type of communication they want to be participating in. Transactional emails remind them of what happened, but businesses are more interested in getting people thinking about coming back. Vendors want to reach out to customers who are not on the platform and find a way to bring them back to do more shopping. That requires emails notifying potential buyers of sales, new product offerings, and exclusive events. Each of these different types of email will probably require a different approach and format, which means your marketplace website will need multiple email templates. The best product in the industry that can meet these challenges is Mailchimp.

Mailchimp is one of the most popular email solutions for any online marketplace. Arguably the most challenging thing with developing an automated email system is designing templates. Mailchimp has such an active community, there are hundreds of templates that have already been developed and are available for use. These marketplaces of templates cut down on development time and allows vendors to focus on making sales instead of making artistic email frameworks. More time spent focused on selling means more revenues for the vendors and your marketplace. Mailchimp seamlessly integrates with Symfony and Mandrill, meaning that one interface allows vendors to control what their customers see on and off the platform. That power of shaping perception is a powerful draw for potential vendors. Don’t monkey around with this; include Mailchimp in your marketplace website today.



A lot of effort goes into online marketplaces, to ensure that they are immersive, intuitive and well-designed. However, it is crucial not to lose sight of the main goal of any online marketplace; to initiate and complete financial transactions between buyers and sellers. If you don’t get that right, nothing else matters. Getting it right means that both sides of the exchange have to be absolutely confident and secure in the exchange. The buyer has to know that his personal information is secure and that only the amount that he authorised is being transferred. The seller has to know that he will be compensated for the goods or serviced he provided and that his company’s financial information is completely secure. Without that trust, no transaction will take place.

In this case, popularity is an advantage because with that popularity comes trust. This is one instance where building a customised solution from the ground up is the wrong way to go. That is why we utilise PayPal marketplace and Stripe connect in their marketplace web solutions. These are two of the most popular pay methodologies which means that the majority of your potential vendors and buyers already have accounts. These companies focus on nothing but secure financial transactions, which frees you up to work on differentiating your marketplace without risking your reputation due to poor transaction software. It has an international presence, allowing your marketplace to structure transaction regardless of where your vendors and buyers are located. PayPal and Stripe are developer friendly, so it is easy to integrate. Most importantly, PayPal and Stripe’s anti-fraud protections are second to none, which will give everyone on your platform the confidence to buy and sell.


 Twitter Bootstrap

When it came to web design, things were a lot easier in some regards back in the late 90s. Sure, a lot of the frameworks and tools that have been described up until now did not exist, but everyone was using the same sort of device; if you wanted to get online you had to use a desktop or laptop. There were different brands, but all of the brands involved a single screen and you interacted with webpages with a mouse. With the rise of the smartphone and tablets, that all changed. Websites needed to be manuevered with a mouse on a relatively large screen and had to be able to convey the same information on a much smaller display where navigation was done by touch with a pointer. These are very different processes, yet the same page has to account for both.

This is where Twitter Bootstrap comes into play and it is absolutely crucial. Instead of creating one set of pages for desktops and laptops and another for smartphones tablets, Twitter Bootstrap allows you to create a website that works on any device. It is the standard for device interoperability – no other means comes close. It saves your developers time, it works for all browsers, and it is very adaptable. It is crucial that you adopt Twitter Bootstrap if you intend to have your marketplace website work on multiple devices.


 API- Restful

You have built a marketplace with an engaging, colourful front-end with a powerful back-end that can grow as your business does. Your marketplace can work on any device and the payment mechanism is beyond reproach. You have optimised everything, except for one thing – your growth potential. Instead of making your marketplace a mere platform for people to buy and sell goods, you can transform it into an eco-system. You can do this by making your platform interoperable with other systems through an API.

An API is the standard for allowing different machines to communicate with each other. An inherent problem with different systems is that if you want to publish information in one system into another you needed to manually key in the information. An API allows you to work around that restriction by building a bridge between the two systems allowing the information from one database to be translated and added to another. This basic functionality provides a lot of benefits for a growing marketplace. For example, an API can make life much easier for your vendors. Instead of manually entering their product line into your system, vendors can use the API to connect your marketplace to their internal system to automatically transfer the information to your website. An API also allows you to integrate with other partners to enhance your marketplace’s functionality without having to do additional coding. In short, an API saves everyone time and encourages innovation – it is the key to unlocking your site’s potential

Let's shape something great — together.

You didn't find the technology you're looking for your marketplace? or you want to know how a specific technology listed apply to your business ? We develop custom marketplace software. Get a free audit today!