We share proven marketplace strategies based on successful product development case studies. Browse actionable insights on minimum viable products, product/market fit, user feedback, revenue models, and more.

 

Profits Ahoy! Use AARRR’s Pirate Metrics to improve your Marketplace Performance

AARRR (aka Pirate Metrics) offers online marketplaces a contextual framework to identify and implement the right metrics. It's crucial for sustained growth.

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Technical SEO: the hidden engine of marketplace growth

A guide for using cost-effective technical SEO to drive quality traffic to your e-commerce marketplace at scale. Best practices, advantages, checklist, and more.

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Online Marketplace Trends 2019: new opportunities for UK digital entrepreneurs

The technologies, business models, and consumer trends that are changing multi-vendor ecommerce in the UK

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How to launch your online marketplace with a winning go-to-market strategy

Set up a go-to-market strategy when you launch your online marketplace to reduce the risk of failure and increase your opportunity for success.

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Grow the value of your marketplace with powerful network effects

Network effects are powerful drivers of value and growth on marketplace platforms. Use them to create defensive moats for your digital business.

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How much does it cost to build an online marketplace in the UK?

Custom web developers, online marketplace builders and a CMS like WordPress offer different cost options for marketplace development. Here's how to choose.

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Which Stripe Connect account is best for your e-commerce marketplace?

Stripe Connect is a full-stack payment platform for e-commerce marketplaces. Learn how to choose the right Connect account type for your online marketplace.

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Dealing with Problems in Startups

Problems are a constant, and that is a good thing if you are a startup. This post teaches you how to find, categorize, and measure problems so that your business can be profitable.

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Startup Scaling – Do’s & Don’ts of Expanding Your Business

Is the pressure to scale your startup quickly unfounded? This post analyses the importance of doing non-scalable activities early so you can better understand your customers.

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Pivoting Startup Business With Purpose

Business Pivot is a natural extension of the lean business model, which requires you to incrementally experiment to discover how to build a better startup. This posts teaches you to pivot well.

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Guide to Minimum Viable Product: Make Something Out of Nothing

We discuss the concept of the MVP and how you can use it to build the best business for your customers and for you.

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High Fidelity MVP Transition – How To Do It The Smart Way

This post is your prescription to finding out if your company is building a product that will cure your customers’ ills.

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6 Great Minimum Viable Product (MVP) types You need to Look at Before Building your Product

Your business is meant to solve a specific problem, so your MVP should be customized to your needs. In this post, learn how to pick the right MVP for you.

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Building a MVP – 5 mistakes most entrepreneurs make in the process

The road to a sound product is beset with traps and distraction on all sides. Here is a map to lead you through to entrepreneurial glory.

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How iterating the MVP can be your Most Valuable Process

Building an MVP is not just a process but a mindset. This post will help you get your mind right in preparation for this crucial action.

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9 common mistakes made by online marketplace entrepreneurs

Building an online marketplace isn’t easy. There are plenty of potential mistakes to be made along the way. This road map can guide you around those pitfalls.

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Maximize Results with the help of an MVP

Learn how developing a Minimum Viable Product can make you your company’s Most Valuable Player.

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Stop confusing Product Usability and Product-Market fit

Product-Market Fit is about finding the right niche for your product, usability is about making sure your product thrives there. If you aren’t doing both, you won’t be successful.

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Lean Startup and Scrum – How to combine them for the best results

Success in business relies on speed, and speed comes from being lean and agile. This post teaches you how to be both.

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How to design & test an MVP – The ultimate guide

The most valuable thing you’ll do today is read this post because this one will show you how to begin building a better business with an MVP.

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An Airbnb Case Study

Airbnb was born out of necessity to help pay the rent, but has since helped millions of travellers find accommodation. This is the story of how two entrepreneurs capitalised on the opportunities they came across.

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Is your payment system fit for a marketplace startup?

If your startup is flexible and innovative, your tools should be too. Find out how to choose a payment system that meets the needs of your online marketplace startup with these simple criteria.

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Why Stripe dominates as marketplace payment system

Your online marketplace needs a trusted payment gateway like Stripe so that vendors and their clients can effortlessly transact within a secure payment system.

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Best way to build your online marketplace: website builder or development agency?

Website builders are often touted as the easiest & cheapest way to build online marketplaces. But are they really better than professional development agencies?

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When should you use WordPress to build your multi-vendor marketplace?

We break down the advantages and disadvantages of building a multi-vendor marketplace with WordPress and plugins like WooCommerce or Dokan Multivendor.

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Build trust in your marketplace website with customer reviews

Ratings and reviews drive digital business success. Grow your online marketplace by implementing the right customer review software.

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How to pick successful revenue streams for your marketplace business model

Understand the difference between marketplace business models & revenue streams and choose the right option to ensure the success of your multi-vendor platform.

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17 Innovative Marketplace Startups Shaping UK E-commerce in 2019

Find out which UK marketplace startups are using innovative business models and niche audiences to drive e-commerce trends in 2019 and beyond.

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Adapt or Die – CobbleWeb discusses Lean Startup Pivoting on BBC Radio

CobbleWeb CEO, Ramdane Mir, joined startups Dame and FIXR on BBC Radio 4 to talk about pivoting and how it can put a startup on a better growth path.

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Best E-commerce Strategy: Single-vendor Online Store vs Multi-vendor Marketplace

Compare the pros and cons of single-vendor e-commerce stores vs multi-vendor marketplace platforms before you start building your online business.

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10 Technical SEO Tips for E-Commerce Marketplaces [infographic]

Our infographic highlights ten powerful technical SEO strategies that will drive cost-effective scalable traffic to your e-commerce marketplace.

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Why UX design is key to online marketplace success

The critical importance and scope of UX design for online marketplaces. Learn strategies & principles to build trust, reduce friction and increase conversions.

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Are you ready to pivot your online store to a marketplace model?

Use your market segment insights and industry connections to pivot your single-vendor online store to a more scalable multi-vendor marketplace.

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