Salesforce is arguably the most comprehensive CRM platform available. In addition to customer relationship management, it offers a host of complementary products for customer service, marketing automation, analytics, and application development.
Its core CRM features include contact, lead and sales opportunity management, workflow rules and automation, analytics, and customisable reports and dashboards.
Organisations love it because:
Salesforce is used as a CRM by 57% of the top one million sites:
Its comprehensive bouquet of services has meant that some of our clients prefer to prospect, qualify and onboard sellers via Salesforce. This meant that we had to integrate bi-directional information flows between Salesforce and their marketplace platform. Thus the platform can send lead information to Salesforce where it gets qualified before sending onboarding information back to the marketplace if the seller was approved or signed up.
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