Mailchimp has expanded its immensely popular email marketing service to a full marketing platform with landing pages, sign-up forms, automation, social media scheduling and much more.
Marketing emails that notify prospects of discounts, new product offerings, and exclusive events remain at the heart of its offering though. Each marketing campaign will require a different approach and format, which means you will need multiple email templates.
Fortunately, Mailchimp’s user-friendly drag and drop email editor and 100+ pre-designed templates make email design relatively easy. There’s also a huge community, which means hundreds of additional templates that have already been developed and available for use.
Some additional reasons to use Mailchimp for marketing campaigns:
Mailchimp occupies more than 50 percent of the marketing automation market:
Mailchimp is a cost-effective, easy to implement, and scalable solution for marketplace startups that want to test and grow different target audiences.
CobbleWeb has assisted a number of marketplace clients with the integration of Mailchimp into their marketing strategy. We use tags and custom fields to send user data to their Mailchimp audience lists.
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