Mailchimp is a cloud-based marketing automation platform that helps organisations create, send, track and analyse bulk email campaigns.

Who uses this technology?

General usage

Mailchimp has expanded its immensely popular email marketing service to a full marketing platform with landing pages, sign-up forms, automation, social media scheduling and much more.

Marketing emails that notify prospects of discounts, new product offerings, and exclusive events remain at the heart of its offering though. Each marketing campaign will require a different approach and format, which means you will need multiple email templates.

Fortunately, Mailchimp’s user-friendly drag and drop email editor and 100+ pre-designed templates make email design relatively easy. There’s also a huge community, which means hundreds of additional templates that have already been developed and available for use. 

Some additional reasons to use Mailchimp for marketing campaigns:

  • Integrations –  It offers hundreds of integrations with ecommerce, web development, business, marketing and customer support tools like Zendesk, WordPress, Stripe, LinkedIn, SurveyMonkey, ChargeBee and Canva.
  • Reporting – Use conversion data to gain insights into the effectiveness and ROI of email campaigns. A/B testing and customer surveys are also supported.
  • Deliverability – A beautifully designed campaign does not help much if emails land up in spam folders. Mailchimp uses strict opt-in rules, a scalable server network,  ISP feedback loops and whitelists, abuse-detection technology and domain authentication (DKIM and SPF) to ensure high delivery rates.
  • Targeting –  Create audience segments based on purchase behaviour, site navigation, and previous marketing campaign engagement.
  • List management – Import contacts from your CRM, sales pipeline or database. Contacts can then be segmented into separate target audiences. 
  • Automation – Scheduling an email campaign is simple with Mailchimp’s one-click process which provides step-by-step assistance and previews. Custom audiences can be created mid-flow with conditional imports from your existing contact lists. 
  • Scalability – Kick-off with their free plan with 10,000 emails a month to 2,000 subscribers to test your product-market fit. Mailchimp offers four pricing tiers based on number of emails and contacts.


Mailchimp occupies more than 50 percent of the marketing automation market:

Source: Wappalyzer

Marketplace benefits

Mailchimp is a cost-effective, easy to implement, and scalable solution for marketplace startups that want to test and grow different target audiences.

CobbleWeb has assisted a number of marketplace clients with the integration of Mailchimp into their marketing strategy. We use tags and custom fields to send user data to their Mailchimp audience lists.

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