Identity verification is an important component of user onboarding in most commercial applications because it supports compliance with laws and regulations (e.g. anti-money laundering laws), fraud prevention (e.g. fake sellers), and trust building between users (e.g. safety and security).
Use cases for identity verification include hotel bookings, airport check-ins, ride sharing apps, holiday rentals, digital banking apps, e-commerce transactions, and online gaming (age verification).
However, it can also make onboarding new users a time – and resource intensive affair, especially if the application is available in multiple jurisdictions, each with their own laws and regulations. Manual or slow verification can create friction points that chase users away. It also makes it difficult to scale platforms like online marketplaces.
Fortunately there’s been a proliferation of identity verification solutions that aim to automate the process. Jumio stands out as one of the most scalable options for the following reasons:
It offers a superior user experience. Verification and authentication can be slotted into custom user flows that support individual business cases. This reduces friction and application abandonment.
It promotes fast, low-friction remote onboarding. An automated process uses face-based biometrics via smartphones, machine learning and AI to verify new user identities and authenticate existing account users.
Comprehensive security features protect user data and prevent fraud, money laundering and other financial crimes. These features include automated transaction monitoring that detects and flags anomalies, and AML screening that checks regularly updated government and other databases, such as sanctions blocklists.
Jumio has won several awards including Hot Company of the Year in the security services section of the 2021 IT World Awards and gold in the 2021 Cybersecurity Excellence Awards.
It is available in 200+ countries and can process 3,500+ identity document types.
A marketplace should be able to vet users at scale otherwise it will struggle to grow. For one, impatient buyers will abandon the platform if the process is too arduous.
CobbleWeb has used Jumio to streamline the verification process to great effect. Our client, Soshop, a neobank that operates in the UK and France, wanted to onboard new cardholders in a simple and secure manner while catering for different banking regulations. Jumio was able to accelerate the sign-up process by automating the extensive checklist that had to be completed. It also provided the SoShop team with an admin dashboard that allows them to pause a user’s onboarding at any stage.
Rappi is a fast-growing Latin American on-demand delivery platform valued at $5.25 billion. It needed a low-friction scalable way to onboard customers and couriers across multiple countries. Since they implemented Jumio the company has successfully added 750,000 new users and reduced courier onboarding times by 75%.
Airbnb has used Jumio since 2013 for user identity verification. This has sped up their onboarding process and created better transparency and trust between hosts and guests.
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