Google Data Studio

Google Data Studio is a user-friendly cloud-based tool that converts business data into interactive dashboards and shareable automated reports.

Who uses this technology?

General usage

Google’s free Data Studio tool makes it easy to transform raw data into metrics and dimensions that are used to create highly customisable data visualisations for dashboards and automated reports. It offers a cost-effective, user-friendly way to promote information sharing, collaboration and better business decisions across your organisation.

Data Studio offers resource-starved startups a number of benefits:

  • Visualise all your data on one central platform.
  • Transform data into insightful visualisations without code or SQL queries.
  • Blend data sources to reveal valuable relationships between data sets that promote business insights.
  • Automate the sharing of regularly updated reports with the click of a button.
  • Quick integration with data sources via pre-built data connectors.
  • Customise every aspect of reports or dashboards, e.g. logos, images, shapes, icons, colours, fonts, and line styles. 
  • Easily convert data into a wide range of charts, graphs, pivot tables,and geo maps.
  • Dynamic controls allow viewers to change report parameters, including date ranges and dimension filters like geography, segment, or channel.
  • Choose from hundreds of templates to speed up the design of dashboards.


Data Studio has a solid 4.5/5 star rating on Gartner’s Peer Insights platform.

Marketplace benefits

A number of our clients use Google Data Studio to track standard marketplace metrics such as monthly recurring revenue, monthly active users, gross merchandise volume, average order value, take rate, and buyer-to-seller ratios. It’s also great for tracking the performance of different marketing campaigns.

Our role is to help our clients connect their databases to Data Studio. They take it from there and build their own custom dashboards. Easy-peasy.

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