Google Analytics’ ubiquitous presence in the digital universe is due to its easy implementation (just add an auto-generated code snippet to your application), its many uses (it provides insights for marketing, sales, development and design functions), and its painless integration with other Google and third-party tools.
Use it to:
The above are just a few general examples of insights that can be gathered with Google Analytics. Data points can be segmented and combined in many different ways to analyse specific user funnels.
Google Analytics can provide even more insights when it is combined with other data sets. Use data visualisation tools like Data Studio to blend data from Google Ads or a CRM to create a more detailed picture of your business.
Google Analytics is the leading tool for audience analysis:
Google Analytics can be used to track many marketplaces metrics such as monthly active users, bounce rates, liquidity (visits / conversions), and time on platform. It is particularly handy to determine where in the shopping or checkout funnels customers drop off.
CobbleWeb used Google Analytics to track art marketplace, Affordable Art Fair’s key performance indicators, such as traffic sources, conversion rates, and average spend per customer. These KPIs helped us to quantify improvements due to platform upgrades and optimisation, e.g 65% increase in customer spend.
Minted is an online marketplace for independent artists and designers. Insights gained from Google Analytics data helped them to optimise their platform and content, which contributed to a 400% increase in year-on-year revenue.
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