SEO has technical, off-page, and on-page components. While off-page SEO mostly concerns content marketing efforts like backlink building, your platform’s SEO structure should support the other two.
Technical SEO means making sure your platform is fast, secure, and boasts user-friendly site architecture and navigation. On-page SEO entails creating an optimised framework for user generated content (UGC) such as seller product listings.
Optimising UGC with HTML elements like metadata can make your sellers and their products more discoverable. For example, certain meta tags will make your sellers’ products appear in search engine results with star ratings and pricing. These rich snippets are proven to increase click-through-rates and conversions.
By automating SEO elements like metadata you can put UGC on steroids. We’ve built SEO frameworks for clients that automatically include the seller’s product title in the page title and URL, and add metatags to data inputs like dates and venues.
With organic search still making up 46% of e-commerce traffic, you cannot dismiss it. Ask our client, FanPass – they started pulling in an additional 50,000 monthly visitors after we helped them with their SEO structure.
Do you have a list of features in mind?
We can help you select and implement the right features for your marketplace.