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The term pivoting has become something of a business banality. Any time any sort of problem arises for an entrepreneur, a “wise” mentor will sagely shake his or her head and utter pivot, as if it was some mystic cure-all. As a result, people take a variety of actions claiming that it is a pivot […]
Stay Lean, Stay Agile, Stay Hungry: Iterating Your MVP We have talked a lot about what an MVP is and what it looks like. We have even talked about “iterating”, or building better MVPs as you get new information through testing. What we haven’t discussed in detail is how to do the actual iterating. The […]
Part of the cultural identity of tech startups is the drive to scale a business fast. The best tech has as many users as possible, which means that there has to be business infrastructure in place to serve all of those customers. People aren’t interested in just building a good product, they want to know […]
Discover how Agile project management frameworks like Scrum and Kanban can minimise risks and increase online marketplace success rates.
Startup problems are constant. Problems persist, endure, and annoy. Problems are rarely solved, just generally mitigated. Problems are consistent and a business’s best friend. Businesses don’t sell goods and services, they sell responses to problems. Hunger is a problem that food fixes. Thirst requires water. But here is where it gets interesting; while problems persist the […]
Client Highlights
We are constantly improving our clients' projects with new releases and optimisations. We also love celebrating their successes, whether new funding, revenue milestones or growing traction.
July 2021
Six months after launching the new AAF platform, spend per customer increased by more than 65%.
June 2021
Product pages now indicate if an artwork is part of campaigns (e.g. curated collections or art fairs). Promotes buyer acquisition and retention.
May 2021
We lowered shipping costs (a conversion factor) by grouping similar format products into one package (e.g. one tube for unframed prints).
May 2021
Landlord dashboard promotes transparency by tracking 3rd-party platform bookings and property performance, e.g. income and occupancy rates.
