MobyPark is the Airbnb for parking. It allows individuals and companies like hotels and banks to rent their free parking space to drivers at competitive prices. Our aim was to use marketing and sales data to design features that could improve the UX.
Lots of information is needed to efficiently manage car parks. MobyPark wanted a flexible system to organise data including parking spot availability.
Diverse user scenarios and different user journeys on mobile and desktop forced us to create a balance between simplicity, rich features and speed.
A multitude of pricing structures, promotions, billing types and currencies was a challenge to the precision, speed and robustness of the platform.
The payment system had to accommodate aspects like driver payments, owner payouts and refunds, while owners and admins needed to track performance.
Property owners required an automated (IoT) solution that connected the digital platform with entry booms so customers could access parking areas.
Increasing user engagement was a key focus. Our goal was to design a user experience on both website and mobile app that would delight users.
We built a custom interactive calendar to show parking availability on ad hoc, daily, weekly, and monthly basis. This supported the diversity of use cases, i.e. company and individual owners.
We implemented various tools to measure driver metrics and organised user interviews to determine what’s important when they’re looking for parking spots in their desired locations.
Insights: Drivers search for car parks based on hot events such as music concerts, around transport nodes such as airports and train stations, and in big city centers. Drivers were sensitive to discounts and information on how to access the car park.
MobyPark was designed with feedback from and testing by both owners and drivers. The outcome was a first of its kind solution for the parking industry. Features that promote interactions throughout user journey keep customers engaged with the brand, while below the hood, advanced functionality attract and retain inbound visits which are crucial to the platform’s on-going success.
5x decrease in search failures
10x revenue increase
4x growth in repeat purchases
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