MealMap is a UK food ordering and delivery platform that positions itself as a lower-cost, but more efficient, alternative to competitors like Deliveroo. Their tech-driven ecosystem connects restaurants with patrons and points-of-sale with kitchens through powerful features such as auto-generated restaurant apps and IoT connectivity.
Restaurant owners wanted more control over customer relationships and brand loyalty. However, native mobile apps are expensive, slow, and technically complex.
Restaurants needed granular control over menu variables like food categories, order type and dish availability, while customers wanted a fast and accurate selection experience.
Restaurants needed an order printing feature that linked POS, busy kitchens and delivery drivers. It also had to remain reliable on low-spec hardware and unstable Wi-Fi.
Order handling had to remain fast and error-free during peak times with support for both online and offline payments, while keeping customers informed from checkout to delivery.
Restaurant promotions required granular targeting to increase conversions and repeat orders without sacrificing sustainable margins and operational efficiency.
The delivery system had to combine real-time cost & ETA calculations with variable geography such as congested routes, while also being intuitive, transparent and resilient.
The revenue model required fast, accurate, high-volume menu searches with multiple variables: item availability, restaurant schedules, and delivery zones.
Shopping carts had to be synced with live inventory, pricing and logistics to prevent drop-offs at checkout due to price changes or unavailability.
Customers flocked to the omnichannel platform almost doubling year-on-year turnover. Retention improved and order churn dropped due to: fast, accurate product selection, seamless order flows, super-reliable service delivery, and the innovative revenue model, which reduced platform fees for users.
Restaurant sign-ups and retention were also grown with affordable, low-maintenance, standalone apps that expanded their digital footprint, while the flexible promotions engine gave them granular control over their marketing budgets.
7-figure turnover, 77% YoY growth
70% premium feature adoption
1,500 peak-time order record
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