The Brief

MobyPark is the Airbnb for parking. Its website and mobile app allow individuals and companies like hotels and banks to rent their free parking space to drivers at a competitive price and in a convenient manner.

Client
Type

marketplace

Sector

Entertainment
Sharing Economy

Services

API

Design

Digital Strategy

UX

The Challenge

The aim of the project was to use the information reported by the platform’s marketers and salespeople to design a solution that really helped its target audience. It was also important to identify features and best practices to improve customer service. The main challenges we were faced with were:

Managing car parks

A lot of information is needed to efficiently manage car parks. MobyPark wanted to offer a flexible system that could organise this information, including parking spot availability.

Finding a car park

The diversity of user scenarios forced us to create a balance between simplicity, rich features and speed. On the top of that, we were faced with dramatically different customer journeys on mobile and desktop.

Sales

A multitude of pricing structures, promotions, billing types, and currencies presented a challenge to the precision, speed and robustness of the platform.

Building a community

The promotion of user engagement to establish a sense of community on the platform was a key focus. Our goal was to design a User Experience on both website and mobile app that would entice users to embrace the company's mantra « Be Happy ».

Our approach to tackle the Challenge
Build

Challenges overcome

The entire system was designed with feedback from and testing by both owners and drivers. A first of its kind for the parking industry. The outcome was a unique, scrolling digital journey for users.  Interesting features that promote numerous interactions throughout the site were created to keep the user engaged with the brand. Each stage of the user experience was designed to engage and immerse.

Beautifully designed

In a typically conservative industry, MobyPark wanted to leverage their modern approach with a brand that echoed their evolution. The new brand identity is as revolutionary as their technology, with a bold and minimalist style. The vibrant design reflects the balance between ever-changing technologies, solutions, and relationships.

Measure
 

Discovery Metrics

We implemented various tools to measure metrics and organised user interviews to determine what’s important for drivers when they look at parking spots and the locations they desired.

 

Metrics for Marketing / Growth Hacking

 

We compared the performance of traffic acquisition sources and we focused on how to optimise the conversation rate for acquiring car parks and clients.

 

Technical Metrics

We tracked the Website/Apps speed, Form errors, Transaction errors, Server errors, Log in errors, API errors and Pay out errors. These trackers were essential to make sure there are not technical barriers to the purchase or to publish a parking.

 

UX/UI Metrics

 

Parking owners have to provide more than 15 set of data to submit a car park. We analyzed:

  • what users filled before they left the site/apps
  • how much time it took them to complete the form
  • the accuracy of the information provided
  • the feature adoption according to the user experience with the site/apps
  • if they click as expected
  • summarized questions rose with regard to publish / manage a car park
Learn
The Result

Business goals are just as important as functionality. Like personal training, we're measuring results both on and beneath the surface. At first glance, MobyPark stands out as one of the few marketplaces in its niche that boasts a website experience that is user-friendly across any device. Below the hood, we have optimised the techniques that attract and retain inbound visits which are crucial to the business's on-going success. We have developed a website and app that truly moves the needle.

Unsuccessful search queries / 5

Turnover x 10

Repeat purchases x 4

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