User First
Business success is not shaped by intentions, but by user interactions. Your marketplace UX and UI will therefore determine in large part whether you succeed or fail.
The right user interface will guide your customers to where you want them to go. Well-designed navigation architecture help buyers find suitable products or services and complete transactions with the minimum amount of friction. Streamlined onboarding drives seller participation. FACT: Better UX means higher sales.
Your marketplace startup can’t afford a lack of user experience focus. You need a domain expert with a proven track record of designing custom marketplace user flows and interfaces that drive engagement and revenue.
What We Do
The core of our UX/UI process consists of analysing and researching your target customers, building user personas around what we have learned, and then mapping out the various user journeys on the platform.
Our UX/UI service adapts to your unique business model and growth stage. Whether you are starting from scratch or need to optimise an existing marketplace, we will find the right mix of tools for your needs and your budget.
Research & Modeling
Analysis & Research
To paraphrase Sun Tzu, "Know your users, know yourself, 100 quarters without a loss". Our first step is to learn about your customers and find the best way to engage them. We conduct interviews to discover what obstacles your customers must overcome and how your product can help them do that. We also look at your competitors and learn how they engage your market.
User Personas
User personas are used by top UI companies to get inside customers’ heads. Obviously, every one of your customers are not the same, but they probably share some common characteristics. By creating a “persona” that embodies those characteristics and designing for that person, we can create a more engaging user experience that speaks specifically to your customers’ needs.
User Journey Mapping
We can help your customers take a journey on your site that results in a sale. First, we chart out a path from landing page to checkout. Then we build a map for your customers to find their way. We do this by providing subtle clues and guideposts throughout your site to get them to purchase.
From Concept to Product
Low-fidelity Prototype
No business, new or old, has an endless surplus of resources available; they need to be managed wisely. However, you also need to verify that your solution is something the target audience actually wants. A low-fidelity prototype allows you to test problem-solution assumptions while keeping the cost of experimentation low.
High-fidelity Prototype
Once you have verified that you are solving the right problem, you need to make sure that your solution is optimised for your customer. A high-fidelity MVP, while more expensive and time-consuming than a low-fidelity prototype, allows you to refine the user experience and test if the business model is sustainable.
Learning Validation
We combine quantitative user testing with qualitative user interviews to test assumptions and make sure we don't miss a thing. Every insight we gain is validated against multiple sources of feedback. Since we don’t simply rely on a single UX metric, you can make more informed decisions.
Not sure how to design your marketplace?
Whether you are starting from scratch or you have a platform that requires optimisation, we will find the right mix of tools for your marketplace project. Get in touch for a free audit of your UX needs.