62% of Millennial and Generation Z consumers in the UK and US prefer visual search. This presents huge opportunities for marketplaces that have implemented the right visual search technology.
One advantage is that it can reduce the number of steps to make a purchase. Recommendations, based on similar visuals, colours and styles, can help refine the buying process.
Prerequisites for effective visual search includes making it easy for vendors to add optimised images to their product pages. Structured data remains important and should be automated by your product listing structure.
CobbleWeb used Visii technology to create an intuitive image search feature for Affordable Art Fair that allows art collectors to browse visually by clicking on images they like. It then uses deep learning and custom AI to provide users with more personalised search results and recommendations. These can be combined with standard display conditions, such as number of reviews, stock levels, best sellers, and IP locations.
Do you have a list of features in mind?
We can help you select and implement the right features for your marketplace.