We design metrics models based on the assumptions upon which you have built your business, your product specifications and your goals. We do this as a test, to ensure that your perspective on your market aligns with the reality of it. We advise you on how to survey your users so you can anticipate the future of your industry and make the corresponding changes to your product. Below are a few areas we focus on when developing our models.

Learning metrics

Learning metrics

Learning metrics focuses on empathising with your users and and what drives their behaviour, so we can transform a good product into a great one. This metrics family goes beyond determining what users are doing, this aims to seek the fundamental reason why things exist at all. We help our clients discover their business in a way they will constantly evolve their thinking and their products to realise their ultimate vision.

Growth Hacking

Growth Hacking

This is all about the best way to acquire, activate, retain and convert your user base. We refer to Pirates Metrics Model to measure and analyse our clients’ website/mobile apps, adjusting whatever is necessary to improve performance.

Technical metrics

Technical metrics

This allows to make sure if the product is working as expected and quickly identify technical problems.

UX/UI metrics

UX/UI metrics

The aim of UX/UI metrics is to help you predict what will move the audience; what will get them to play, click, laugh, and engage. This shapes interfaces into something the users will love.

Wonder what needs to be measured?

With all the analytic options available, it's easy to get lost in all the data. Your success depends on finding the right data and applying the best practices. Let's work together to see how we could hack your growth.