The features below will help you build a user-centered online shop that leverages the global ecosystem that is online retail, and all of the advantages that provides. Since 2012, we’ve built many features for our clients and the list represents the platform core that can help you achieve those goals.
It is always important to ensure secure financial transactions as an ecommerce site, but it is even more crucial when you are just starting out. It is not merely about facilitating the transfer of money from buyers to you – although that is obviously key. For a new ecommerce company, any transaction is a leap of faith by the buyer since you have limited to no reputation. There will be a delay between when a buyers makes a purchase and when they receive the product. That means there is a risk placed on the buyer if the transaction is not handled correctly since there is a possibility they might not get their product and lose out on what they paid. The obvious way to handle this dilemma is through a hold funds function. In this scenario, the buyer executes the sale but instead of the funds going directly to your bank account, a trusted third-party hold the funds until the buyer signals that she has received the goods. Only then do you get the funds.
However, this shifts the risk onto you. The buyer can suggest they never got the good, when in fact they did, allowing the buyer to keep the asset and their money creating a loss for you. What you need to do is link your payment system to your shipping infrastructure so that when the delivery is made the release of funds is automatically executed, limiting the risk to both the buyer and you. Couple this with a robust refund policy and you have a professional payment system for your ecommerce website.
Finding the right combination of trusted third parties to handle payment is a vital first step to developing your ecommerce site. We are familiar with Stripe, MangoPay and PayPal, so you can provide payment options that fits your clients’ preferences and build in the reputation of these arbiters into your brand. Your payment process is too important; let us be your experienced partner.
Sometimes a shopper wants to browse, unsure of what she wants or needs; she will know it when she sees it. Sometimes a shopper knows exactly what she wants and wants to quickly find it and execute the sale. An ecommerce platform will implement a design that can satisfy both mindsets. To serve both types of customer, you need the right structure and tools to create a site that is easy for your customer to navigate.
For your buyers to optimise their browsing you need an underlying logic in how your products are organised. If you go into any store, products are grouped by type and are distributed logically around the store. In a grocery store you won’t find steaks sitting next to avocados. In a clothing store you will not find athletic shorts right next to formal shirts. Similarly, you need provide an organisational structure that will make sense to your customers. The more products you have to sell, the more important this organisation structure becomes.
You also need to provide the search tools that customers expect when they go to an ecommerce website. That includes a Boolean search, filters by types, and product tags. You should also consider providing a series of different ways to view the list of products so that buyers can customise their experience and can navigate easily.
As an ecommerce platform, you need to be able to deliver. That doesn’t just mean ensuring that the product gets from your warehouse to your customer, but that you have the product in your warehouse in the first place. There are few things more frustrating for a customer than to find something you want to acquire only to learn that it is out of stock and that it will be days or weeks before you can acquire it again. An inability to promptly deliver a good that you advertise on your ecommerce platform is a signal to potential customers that you are not to be taken seriously. No matter how small your business may be, people expect you to live up to the standard of the larger online stores. If Amazon has the majority of their product available at any point in time, your ecommerce shop needs to as well.
Your ecommerce platform needs to not just inform you about when you are running low on a good, but needs to provide reports and statistics to help you optimise your production process. By anticipating under what circumstances your products have the greatest demand, you can shift production schedules to ensure that you have the right amount of inventory at the right times. This will lead to decreased inventory expenses while maximising sales. This is a type of system that we have provided to clients’ ecommerce, and we can build a system like that for you.
Transparency is crucial for an ecommerce site, especially when it comes to customer feedback. People will feel more comfortable with their purchases if they see that others have already taken that step and were pleased with the process. Good reviews provide social validation for your customers. Bad reviews are an opportunity for you, the vendor, to achieve a few ends. First, you can follow up with the reviewer and make the situation right, turning that person into a valuable repeat customer. Second, if you fix the problem publicly, you can enhance your reputation with your other customers by highlighting that your online store is one who takes problems seriously and will fix quickly and efficiently. Finally, bad reviews can also reveal structural and procedural problems that you can fix, minimising issues in the future.
We have a long history of helping ecommerce platforms build trust with their community of buyers. We can add a review function for your platform as well as coordinate your online shop with third party review sites like TrustPilot Reviews. The more feedback that your customers and you can get about your product from the point of view of past customers, the better your performance and, ultimately, the more revenues you will be able to earn. Don’t fear feedback; get us to build a site that will help you enhance your reputation.
Shopping is historically a communal experience and with social media it still can be on your ecommerce website. People like showing off what they bought, asking for opinions on what they might buy, and just generally talking about cool things they have come across. Social media is a natural means for advertising your buyers’ products and getting the word out about your shop generally. The best part about it is that by people posting on social media, you get the personal touch. Coupling products with personal endorsements by friends increase the likelihood of sales through social validation, turning one sale into multiple within a group of friends. Social media is a true economic force multiplier.
We can hook your online shop to Facebook and Twitter, ensuring that your customers can connect with their friends on the platform of their choice. We can make it easy for your customer to post the complete listing of the items they are interested onto their personal feeds. Pictures, prices, and particulars, all posted at your buyers’ convenience and by their choice. You can also use social media to facilitate the user profile creation process, by using social APIs to populate the customer form fields. These are features that we have added to their other clients’ platforms, and they can add it into your next generation system. You can’t afford to miss out on the benefits of social.
As suggested in the introduction, friction is an enemy of completing a sale. Every step that you ask a customer to take, every button you ask them to click, is a source of friction. There is no way that you can eliminate friction entirely, but you can mitigate it. A crucial point to eliminate friction is right before executing a sale. Imagine yourself as a customer. You have already invested time in searching through an ecommerce sites’ wares. You have carefully considered your options and picked the good that fits your needs an your budget. You have made your decision, and you want to waste as little time as possible to complete the transaction. Maybe you need this item immediately because there is some function you have to achieve ASAP. Maybe you are distracted by other issues and want to move on quickly. Either way you want to complete the transaction quickly. Now imagine having to fill out a series of forms that make redundant requests for information when you are running on low on time and motivation. That could be enough for you to cancel the whole sale. If it is true for you, it is true for your customers too.
We have a long history on make ecommerce sites with less friction at the point of sale. While you need to gather crucial information to execute the transaction, you can minimise the number steps in the process. You have to build dynamic forms for the sales process when necessary, which minimises the number of fields your customers will need to complete. You also need to use conditional logic, which adjust what questions you ask your customers based on information they have previously provided. The less you demand of your customers, the more purchases they will make. Minimise the friction in ecommerce site by working with us.
More online shopping is moving from desktops and laptops to smart phones and tablets. Your ecommerce platform needs to be where your potential buyers are, because that is where your sellers want to be. This means that your online shop must be friendly for every type of screen so that it can be accessed by customers no matter what type of device they are using.
However online shopping is especially important because that is what people are migrating towards. According to a 2016 survey, only 27% of people used a laptop or desktop to connect to the internet away from work. However, 56% used a smartphone and 59% used a portable handheld device, such as a tablet, to access the internet. This shows that many of your customers have already moved on to mobile, and more will join them.
You need to make your ecommerce website responsive, on many levels. But in this context, responsive means that your ecommerce’s display needs to automatically adjust to whatever screen it is being viewed on. It must also be built so that it can load quickly on any device, because no one in this era of high speed connections has the patience to wait for a page to display.
There is a lot of technical components to navigate to achieve these ends, and we have navigated them all. we optimise every online store website it builds, making them responsive and quick to load – traits that your platform can not do without. Contact us today and move your ecommerce site forward by making it mobile.
The promise of the internet is that it will eliminate boundaries and bring us all together. However, there are some differences that even a well designed website cannot eliminate such as language and currency choice. If you compel people to speak your language and pay in the currency you are comfortable with, you are going to lose customers. Competing and working on a global scale means being able to communicate in multiple languages, selling in multiple currencies. Obviously, this poses a challenge.
For language, you don’t want to lose anything in translation. You do not want to write product and service descriptions in multiple languages. You want to write just one version, and it will be up to your platform to translate it to other languages. Is your ecommerce website prepared to meet that challenge?
In terms of currency, exchange rates can make things real complicated, real fast. Currencies do not have a one-to-one equivalency and the exchange rate can vary minute to minute. Your buyers want one price stated in their own denomination, while you want to be paid in your home currency. Your ecommerce site needs to be tracking different exchange rates and make updates to the relevant prices in real-time so you can secure an accurate, fair price for your buyers and sellers despite the two of them using different mediums of exchange. Is your ecommerce platform prepared for that?
We are prepared for these challenges because we have met them before – and we can do it for you too. Reach out and contact us today and become an international tradesman.
One of the greatest sources for customer leads for ecommerce platform is through search engines. People go online, search for something, and discover a product being sold on your online store. They follow the link, discover the product, but more importantly to you, discover your online presence. A successful sale that sprung from a Google search opens the possibility for repeat customers who share their experiences with their friends who come and visit your site and make purchases of their own. But for that to work, search engines must be able to find your products.
We work tirelessly to be at the top of our game when it comes to search engine optimisation, and we pour that expertise into every ecommerce website we develop. We create product display templates that emphasises the addition of metadata, which makes it easy for engines like Google and Bing to discover your sellers’ products organically. As the algorithms of these sites evolve, you can count on us to grow and improve your online shop to take advantage of these changes. All of our ecommerce websites are SEO optimised, and your needs to be as well.
All the negotiation, all of the product displays, all of the attention paid on the user experience is wasted if you can not guarantee the delivery of the good or service. That is the basic interpretation of shipping with an ecommerce site, but there are bigger challenges than that. In general, you are not going to want to pay for shipping to the customer; that is a standard that Amazon has set, and the general public seems to have embraced that. Buyers are generally willing to pay for shipping but want a customised experience and wants to minimise their expenses. You also want to minimise shipping fees because that transaction does not benefit you and can alienate your potential customers.
We analysed 200 different ecommerce sites to determine how each handled the shipping question and learned how to build a simple, clean interface that would allow buyers to choose the shipping method best for them. The interface informs the buyer how much each shipping option costs and when they would receive their product. While it appears simple to the buyer, the complex, but well-controlled workflow underneath the interface assures that every quote will be right every time. We have experience building interfaces that work directly with shipping companies, such as UPS, to automate the delivery process.
We have helped companies to automate and customise their shipping process while keeping costs low for their customers. You don’t want customers to comment on the shipping process for your site; you want it to be seamless and unremarkable because it is so easy. Make shipping easy; partner with us.
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